Child swallowed coins after copying GoCompare's cash-eating monster
A Go Compare TV ad featuring a cash-eating monster has been banned from being shown before 7.30pm when a four-year-old swallowed coins after watching it.
The ad featured a woman being shocked to find a small animated monster called Bill eating the cash from her neighbour’s purse.
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Hide AdThe neighbour explained that the monster was her home insurance bill, to which the woman dramatically exclaimed: “It’s eating all your money!”